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The Business of Knife Making A forum dedicated to all aspects of running, managing and legal operational issues relating to the custom knife making and custom knife selling industry.

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  #46  
Old 02-07-2006, 08:51 AM
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SharpByCoop SharpByCoop is offline
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Hi David,

Well-put thoughts and a perspective that you are familiar with. We're all thinking this through. Thanks for your dialog.

Hi Roger,

Photography? I have a few thoughts.....

Funny, but I have not encountered any online discussions or heard in any form from a maker that the pricing was too expensive. I only mean I didn't actualy hear it. The implication is abundantly apparent, though.

I just created ads for the two new online publications, and had a lengthy interview for an article on me and my photo work for BI. In my comments, I submitted that one of the most common mistakes a maker can do is hastily send out lousy images of their work. In their zest to show it off, they have LOST the emotional impact that a *really* clean image will deliver. And it is emotion that drives the sales in a discretionary product market.

First impressions are worth more than you might consider. You need to create a desire to own that knife. Personal zeal and excitement, or the always-regrettable "Sorry for the lousy pics...!" qualifier STILL never make up for lost ground.

Nuff said. (Notice there are TWO fairly new online magazines adding exposure to the market. I jumped RIGHT on that bandwagon!)

Coop


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  #47  
Old 02-07-2006, 12:52 PM
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Hope this isn't to much off topic, but speaking of first impression, what do you guys think about sheaths as part of the overall package? I see lots of knives photographed without sheaths, and a lot with. Will one outsell the other? Will an educated buyer care about a sheath? They've been around for a while, consider the iceman.


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  #48  
Old 02-07-2006, 02:06 PM
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On the photo, I had donated a blade to a charity raffle. They described it in glowing terms (though I still don't care for "homemade", IT'S NOT A COOKIE!!!) and it got a little attention. After Coop worked his magic and the photo was passed around, it raised $300 additional dollars in about two days!

On the sheath, I made a Gent's EDC and sent it to be sold. They manager of the site said the sheath (that I made) was a drawback and not in keeping with the knife. It sat there for two months. I had Paul Long do his magic. When the email with picture of the sheath was sent out that this knife was for sale, a response was sent in less than five hours to buy the knife.

So I would say that the photo & the sheath do matter. The photo because in our HIGHLY EDUCATED country no one learns to picture things in their mind anymore (or even use it for that matter ) due to lack of reading skills. The sheath is the first thing most people see when they see a knife on a persons hip. If they see any part of the knife it's normally only about an inch or two of the handle sticking out.

As always, just one persons opinion,
Jim
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