[Toni]

Just something I have been wondering about. The way I see it, in the custom knife business there are two kinds of names: Ones that have a really professional kind of a feeling, like "John Doe Custom Knives" or "Alabama Knife Forge". The other category are more fantastical ones that kind of lean on the more mythical aspect of steelworking, like "The Iron Bear Forge", or "Crusader Blade Shop".

Which sort of names do you feel serve the purposes of being a business better? Do you feel that you are prone to trust the products of the "professionally" named shops more? Which generates more hits and sales?