It's been too many years since my college courses in advertising to be able to quote statistics about how many times you must be exposed to an ad for it to be effective but I do believe that a single ad rarely promotes much in the way of additional sales no matter who the viewing public may be. To equate that to this thread, I think that you must look at the cost of running multiple ads when even considering any type of printed ads.
Just another thought. 
Gary
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Gary
ABS,CKCA, ABKA,KGA
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