1. UPDATE the site every once in a while!!!!!
There are knifemakers advertising knives they sold 10 years ago.
2. Have SOME sort of contact info on the site.
At least one maker I know took down his email because he was getting overwhelmed with spam, but he didn't put any other contact info out there. It's a waste of your money to have a site that doesn't put you in contact with your market.
3. Let somebody - ANYBODY - look over your site and check for stupid spelling mistakes or wrong information.
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God bless Texas! Now let's secede!!
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